Digital Marketing Services
Marketing on The Internet
Users of The Internet represent a great marketing opportunity.
According to slightly dated information from the CIA: more than 285,000,000 individuals in the United States of America alone access The Internet.
That is 87% of the total population.
Your investment in digital marketing can produce great returns with a potential audience that large.
Paid Digital Advertising
Paid digital advertising produces the most easily measurable returns on investment.
We can measure the value of leads generated against the cost of advertisements.
Placement of these advertisements can range from the top of search engine results and banners across websites to stories featured in social media feeds and mentions from influencers.
Paid digital advertising provides greater control over your messaging for the audiences you target. This allows you to create the right experience to generate interest and new leads.
Search Engine Optimzation (SEO)
Search engine optimization (SEO) provides a more accessible and affordable approach for promoting brand awareness for your organization.
Measuring success in SEO can be done across three dimensions:
- Keyword Visibility: Can searchers find your website? Does your website provide an answer to their problem?
- Search Engine Traffic: Do you see growth in the number of visitors coming to your website from search engines? Are they engaging with your website?
- Website Lead Generation: Are visitors taking the next step to contact you for business? How many leads are you generating?
SEO answers these by promoting your visbility in search results and guidng visitor through interactions on the website to generate leads.
Content Writing
Delivering value through content is key to the success of your website.
Visitors need information and the website can satisfy that need. If this is not met, then visitors will leave and look towards competitors to find their answer.
Provide the answer and receive the lead. It really is that simple.
- Provide valuable information.
- Create engaging experiences.
- Lead visitors to action.
Content is the backbone of your online presence.
Website Design
A website does not need to be fancy with all the bells-and-whistles to be effective.
Rather, the design should focus on delivering an optimial experience for visitors. Meet vistors' expectations and they will stay to engage with your business.
Effective websites guide visitors to the solution they need, and the business interaction you want
- Make the website easy to use.
- Use consistent and familiar conventions throughout.
- Build trust through your online presence.
Digital Marketing Plans & Pricing
Deluxe
- $58,000/year
- $5,000/month
- Paid Advertising (Separate Budget)
- Search
- Social Media
- Search Engine Optimization
- Website (up to 20 Pages)
- Content Writing (up to 20 Pages)
- Email, Telephone, and Video Communications
Standard
- $35,000/year
- $3,000/month
- Search Engine Optimization
- Website (up to 10 Pages)
- Content Writing (up to 10 Pages)
- Email and Telephone Communications
Basic
- $12,000/year
- $1,000/month
- Search Engine Optimization
- Website (up to 5 Pages)
- Content Writing (up to 5 Pages)
- Email Communications
Digital Marketing Consultant
Do you need help with specific digital marketing challenge or opportunity?
We can schedule a time together to discuss the project and I can provide you with actionable insights.
Current rate for consulting is: $151/hour.
Are You Ready To Sign Up?
Send me an email to find out if we can work together: services@michaelhernandez.xyz.