Online Marketing Santa Rosa CA
- Internet Marketing Consultant
- Web Design
- Search Engine Optimization
- The Process
- Online Marketing Plans
Psychology and Technology.
Two of my passions are intrinsically bound in the Internet.
A technology designed for communications has become an integral part of life.
It has shaped the way people interact with one another and with brands.
How does this affect your business?
The Internet and World Wide Web present a grand opportunity to attract customers who may have otherwise never found your business- if you know how to leverage this opportunity.
This is not just work for me.
It is my passion.
Santa Rosa Internet Marketing Consultant
Who am I, and why should you trust me?
Good question.
You've done the right thing to ask.
- My name is Michael and I'm a marketing professional.
- I studied business at Sonoma State University.
- I have experience in working with small businesses and non-profit organizations, having operated my own technology consulting business.
- I have experience in helping clients grow their businesses through online marketing.
- I am genuinely passionate about and fascinated by technology, psychology, and how those can be leveraged to persuade.
Web Design Santa Rosa
Your website represents your business and brand online.
Your potential customers will judge you based on your website.
Is it fair?
No, and that is simply what happens.
That does not mean that having all the bells and whistles is the answer.
No, you could have the best looking website and still not attract new business.
What you need is a website that helps visitors accomplish their goal.
Are visitors looking for answers? Yes.
Does your website provide these answers?
You need to provide the right information in the right format.
I can help you with that.
I can build a website that is fast, easy to use, and guides visitors to contacting your business.
Search Engine Optimization (SEO) Santa Rosa
Okay, you have a website.
Business should be rolling in now, right?
Nope.
A website needs visitors to accomplish its purpose.
Search Engine Optimization (SEO) is marketing online with search engines (think: Google, Bing, and DuckDuckGo). It is the process of promoting your brand in search results, bringing traffic to your properties, and attracting more business.
I take a three-prong approach:
Get People On Your Site
Promote your visibility in search results, and encourage people to click on your website.
This is the first step.
Keep People On Your Site
You want people to be engaged with your website.
Visitors should find the answer to their questions, reading through content or engaging with interactive media.
Generate Contact From Your Site
This is the answer to the "so what?" question.
The bottom line is that your internet marketing efforts should be providing a return on your investment.
For some this may mean more leads in the form of telephone calls or email.
Whatever your goal is, your website should be a tool to reach fruition.
The Process
1: The First Date
Are we a good match?
Let's talk and find out.
I want to help you accomplish your goals.
Start with a free, 30-minute consultation where we review what you want to accomplish and we can determine if my services can meet your needs.
At the same time, I wan to make sure that your situation makes sense too. I do my best to just "take care of things" for you, and this is still a collaborative effort. Clients need to have the time available to ensure that we are on the path to success, especially in the early stages of launching your campaign.
2: Getting To It
Once we determine we're a good match for each others' business, we can start on the deed.
This beginning stage involves learning more about your business, brand, and goals for the campaign.
We build up your online presence, piece by piece:
- Marketing Strategy
- SEO Strategy
- Website
- Citations
3: Going Steady
With the hard stuff done and out of the way, we can enjoy a quick moment of calm and appreciate what we built.
The moment won't last long, as constant change starts to tear apart what we've built together.
| What can tear apart your online presence? | What can we do to address these forces? | 
|---|---|
| Changes in customer behavior | Keep up with your customers' behavior by providing the best user-experience | 
| Changes in search engines | Ensure that we follow search engine guidelines and match search patterns | 
| Changes in technology | Maintain your website's technical presence | 
| Changes in competition | Monitor your visibility and the visibility of your competition | 
| Changes in the economy | This one is on you, and I can provide insight from the traffic data we collect about your customers | 
Online Marketing Plans
Okay, everything sounds good.
So, what's the final figure? What sort of investment do you need to make here?
There are three plans available to you:
Basic
$1000 setup and $500/month
- Website
- 5 Page Max
 
- Marketing Strategy
- Target Market
- Marketing Mix
 
- SEO Strategy
- On-Site
 
- Quarterly Reports
- Website Traffic Performance
 
- Email Communications
Standard
$2500 setup and $1000/month
- Website
- 10 Page Max
 
- Marketing Strategy
- Target Market
- Marketing Mix
- Market Segments
 
- SEO Strategy
- On-Site
- Citations
 
- Monthly Reports
- Website Traffic Performance
- Keyword Performance
 
- Email and Telephone Communications
Deluxe
$6000 setup and $3000/month
- Website
- 20 Page Max
 
- Marketing Strategy
- Target Market
- Marketing Mix
- Market Segments
- Market Environment
- Competitive Analysis
 
- SEO Strategy
- On-Site
- Citations
- Off-Site
 
- Monthly Reports
- Website Traffic Performance
- Keyword Performance
 
- Email, Telephone, and Skype Communications
Are You Ready to Sign Up?
Send me an email and we can schedule your free, 30-minute consultation:
services@michaelhernandez.xyz